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How do consumers in the Web 2....
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Konsumentenverhalten
80,749
Consumer behaviour
80,734
Social web
20,816
Social Web
20,815
Internet
16,266
Online-Marketing
13,145
Theorie
12,934
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12,925
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12,852
Beziehungsmarketing
10,661
Relationship marketing
10,656
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9,335
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9,016
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8,666
Brand management
8,662
Deutschland
7,531
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7,259
Online retailing
7,246
Online-Handel
7,246
USA
7,141
Markenimage
7,126
Brand image
7,100
United States
7,034
Customer satisfaction
5,882
Kundenzufriedenheit
5,881
Informationsverbreitung
5,421
Information dissemination
4,931
Werbewirkung
4,812
Advertising effects
4,793
Dienstleistungsqualität
4,740
Service quality
4,740
Brand
4,561
Markenartikel
4,532
Einzelhandel
4,452
Retail trade
4,395
Werbung
4,240
Advertising
4,187
Viral marketing
4,137
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Press, World Trade
173
Han, Heesup
126
Belk, Russell W.
116
Bauer, Hans H.
103
Mattila, Anna S.
103
Goldfarb, Avi
98
Dwivedi, Yogesh Kumar
95
Huber, Frank
94
Grunert, Klaus G.
93
Wiedmann, Klaus-Peter
89
Phau, Ian
88
Gierl, Heribert
85
Herrmann, Andreas
85
Lusk, Jayson L.
84
Wirtz, Bernd W.
83
Greenstein, Shane M.
81
Sheth, Jagdish N.
79
Usman, Osly
79
Grewal, Dhruv
78
Loureiro, Sandra Maria Correia
78
Peitz, Martin
75
Skiera, Bernd
75
Agarwal, Sumit
71
Khare, Arpita
71
Septianto, Felix
71
Nayga, Rodolfo M.
70
Paul, Justin
70
Walsh, Gianfranco
70
Spann, Martin
69
Hess, Thomas
68
Waldfogel, Joel
68
Bagozzi, Richard P.
67
Pelsmacker, Patrick de
67
Verhoef, Peter C.
65
Chintagunta, Pradeep K.
64
Foxall, Gordon R.
64
Tucker, Catherine
64
Wansink, Brian
64
Whinston, Andrew B.
64
Stavins, Joanna
63
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National Bureau of Economic Research
773
Springer Fachmedien Wiesbaden
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IGI Global
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OECD
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Europäische Kommission
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Institut für Demoskopie Allensbach
74
Nomos Verlagsgesellschaft
48
Organisation for Economic Co-operation and Development
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Verlag Dr. Kovač
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Edward Elgar Publishing
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
37
Information Resources Management Association
34
International Energy Agency
31
International Telecommunications Society
26
Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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Universität Mannheim
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Deutsche Bank <Frankfurt am Main> / Research
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World Bank Group
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Nordic Council of Ministers
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World Bank
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Springer International Publishing
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Springer Gabler <Firma>
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Springer-Verlag GmbH
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RWTH Aachen
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Erasmus Research Institute of Management
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Peter Lang GmbH
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UNESCO
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Weltwirtschaftsforum
14
Österreichisches Institut für Wirtschaftsforschung
14
Europäische Kommission / Gemeinsame Forschungsstelle
13
Christian-Albrechts-Universität zu Kiel
12
Europäische Kommission / Generaldirektion Informationsgesellschaft
12
Robert Schuman Centre for Advanced Studies
12
Technische Universität Dresden
12
Universität St. Gallen
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
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Journal of business research : JBR
2,311
Journal of retailing and consumer services
2,147
International journal of hospitality management
864
International journal of consumer studies
783
NBER working paper series
769
Psychology & marketing
757
SpringerLink / Bücher
723
Working paper / National Bureau of Economic Research, Inc.
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER Working Paper
570
Technological forecasting & social change : an international journal
533
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Tourism management : research, policies, practice
454
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
409
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
408
Journal of travel and tourism marketing
398
The journal of brand management : an international journal
387
Journal of marketing research : JMR
386
European journal of marketing : EJM
382
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
376
Journal of marketing management : MM
372
Journal of marketing communications
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of marketing
343
CESifo working papers
340
Journal of retailing
338
Journal of international consumer marketing
334
Telecommunications policy : the international journal of digital economy, data sciences and new media
329
International journal of internet marketing and advertising : IJIMA
325
Journal of business ethics : JOBE
321
Information systems research : ISR
317
Journal of the Academy of Marketing Science
314
Marketing letters : a journal of research in marketing
313
Marketing intelligence & planning
310
International journal of contemporary hospitality management
306
Journal of consumer behaviour : an international research review
304
Journal of advertising research
302
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ECONIS (ZBW)
Other ZBW resources
5,637
USB Cologne (EcoSocSci)
3,704
RePEc
2,648
EconStor
1,748
BASE
311
USB Cologne (business full texts)
227
OLC EcoSci
60
ArchiDok
39
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1
Media proliferation and partisan selective exposure
Chan, Jimmy
;
Stone, Daniel F.
- In:
Public choice
156
(
2013
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10009787087
Saved in:
2
Older audiences and digital media : focus on Romania
Ivan, Loredana
;
Schiau, Ioana
- In:
Management dynamics in the knowledge economy
6
(
2018
)
3/21
,
pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
Saved in:
3
Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar
;
Agarwal, Nitin
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
Saved in:
4
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
Saved in:
5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
6
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
7
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
8
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
9
Smart TV and the online media sector : user privacy in view of changing market realities
Irion, Kristina
;
Helberger, Natali
- In:
Telecommunications policy : the international journal …
41
(
2017
)
3
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011846650
Saved in:
10
The impact of media on consumers' environmental behaviour
Jagodić, Gregor
- In:
International journal of management, knowledge and …
5
(
2016
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10011740030
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