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Consumer behaviour
9
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9
Children
4
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4
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4
Advertising
3
Australia
3
Australien
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Davis, Teresa
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
3
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
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1
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1
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1
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1
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
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ECONIS (ZBW)
BASE
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Other ZBW resources
7
OLC EcoSci
3
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Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
Saved in:
2
From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
Marshall, David William
;
Davis, Teresa
;
Hogg, Margaret K.
; …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1654-1679
Persistent link: https://www.econbiz.de/10010466423
Saved in:
3
Intergenerational relationships and food consumption : the stories of young adults leaving home
Gram, Malene
;
Hogg, Margaret
;
Blichfeldt, Bodil Stilling
; …
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011308972
Saved in:
4
The unspoken truth : a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption
Liu, Chihling
;
Keeling, Debbie
;
Hogg, Margaret
-
2012
Persistent link: https://www.econbiz.de/10009768168
Saved in:
5
The making of mothers
O'Donohoe, Stephanie
;
Hogg, Margaret
;
Maclaran, Pauline
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 1-13)
.
2014
Persistent link: https://www.econbiz.de/10010254277
Saved in:
6
Mothers and their empty nests : employing consumption practices to negotiate a major life transition
Curasi, Carolyn Folkman
;
Maclaran, Pauline
;
Hogg, Margaret
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 171-182)
.
2014
Persistent link: https://www.econbiz.de/10010254735
Saved in:
7
Consumer wisdom and well-being investigated via intergenerational interactions
Godefroit-Winkel, Delphine
;
Schill, Marie
;
Hogg, Margaret
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1502-1532
Persistent link: https://www.econbiz.de/10014450072
Saved in:
8
Self-gifting and temporal selves : insights from first-time older motherhood
Liu, Chihling
;
Karanika, Katerina
;
Hogg, Margaret
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1934-1943
Persistent link: https://www.econbiz.de/10015074581
Saved in:
9
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
10
Kundenbindung und Abwanderungsprävention: Einführung und Fallbeispiel eines Finanzdienstleisters
Schneider, Tanja
;
Nelke, Martin
;
Poloni, Marco
- In:
Neuronale Netze im Marketing-Management : …
,
(pp. 155-182)
.
2003
Persistent link: https://www.econbiz.de/10001805553
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