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Consumer behaviour
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Ilicic, Jasmina
33
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15
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12
Baxter, Stacey
5
Brennan, Stacey M.
3
Loane, Susan Stewart
3
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2
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The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Australasian marketing journal
3
European journal of marketing : EJM
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Journal of vacation marketing : an international journal
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Making a difference through marketing : a quest for diverse perspectives
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 230-237
Persistent link: https://www.econbiz.de/10009308819
Saved in:
2
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
3
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
5
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
6
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
7
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
8
The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir
;
Polonsky, Michael J.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
Saved in:
9
Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
Saved in:
10
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
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