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Lost and found : Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD
Bourassa, Maureen A.; Murphy, William H. - In: Journal of historical research in marketing 1 (2009) 1, pp. 171-177
Persistent link: https://www.econbiz.de/10003915772
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Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing
Handelman, Jay M.; Cunningham, Peggy H.; Bourassa, … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10003979289
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Marketing as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.; Cunningham, Peggy H.; Handelman, … - In: Journal of historical research in marketing 5 (2013) 1, pp. 47-70
Persistent link: https://www.econbiz.de/10009758522