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The use of sampling methods in advertising research : a gap between theory and practice

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663

Persistent link: https://www.econbiz.de/10011882055

Übernahmen im Entry-Standard : juristische Problemfelder im M&A-Prozess

Lehmann, Sebastian - In: Aktuelle Aspekte des M&A-Geschäftes : Jahrbuch 2011 ; …, (pp. 211-262). 2011

Persistent link: https://www.econbiz.de/10009578492

Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice

Lehmann, Sebastian - 2015

Persistent link: https://www.econbiz.de/10011382692

Essays on individual decision making in consumer choice situations and strategic interactions

Bengart, Paul - 2020

Persistent link: https://www.econbiz.de/10012221558

What really matters in attraction effect research : when choices have economic consequences

Lichters, Marcel; Bengart, Paul; Sarstedt, Marko; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 127-138

Persistent link: https://www.econbiz.de/10011653759

Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor

Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 610-633

Persistent link: https://www.econbiz.de/10015047909

P-hacking in clinical trials: a meta-analytical approach

Bengart, Paul; Vogt, Bodo - 2017

Clinical trials play a decisive role in the drug approval processes. By completing a p-curve analysis of a newly compiled data set that consists of thousands of clinical trials, we substantiate that the occurrence of p-hacking in clinical trials is not merely hypothetical. Medical and...

Persistent link: https://www.econbiz.de/10011770352

Prize decoys at work : new experimental evidence for asymmetric dominance effects in choices on prizes in competitions

Müller, Holger; Schliwa, Victor Andrej; Lehmann, Sebastian - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 457-460

Persistent link: https://www.econbiz.de/10011281396

The time vs money effect : a conceptual replication

Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200

Persistent link: https://www.econbiz.de/10009747169

Toward an understanding of the BDM: predictive validity, gambling effects, and risk attitude

Lehmann, Sebastian - 2015

Persistent link: https://www.econbiz.de/10010504619