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Communicating a key benefit claim creatively and effectively through five conveyor properties

Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10011637190

Brand activism : does courting controversy help or hurt a brand?

Mukherjee, Sourjo; Althuizen, Niek - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 772-788

Persistent link: https://www.econbiz.de/10012494715

Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty

Althuizen, Niek; Chen, Bo - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3008-3025

Persistent link: https://www.econbiz.de/10013368363

The relative performance of different methods for selecting creative marketing personnel

Althuizen, Niek - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 973-985

Persistent link: https://www.econbiz.de/10009684828

Pièces de résistance? : core and casual consumers' valuations of aesthetically incongruent artworks

Althuizen, Niek; Sgourev, Stoyan V. - In: Psychology & marketing 31 (2014) 8, pp. 604-614

Persistent link: https://www.econbiz.de/10010399724

Supporting creative problem solving with a case-based reasoning system

Althuizen, Niek; Wierenga, Berend - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 309-340

Persistent link: https://www.econbiz.de/10010401637

The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns : A Case-Based Reasoning Approach

Althuizen, Niek - 2011

Many marketing problems, such as the design of marketing communication campaigns and the development of new products, require creative solutions. Such problems are typically weakly-structured and underspecified (open-ended). The authors investigate the potential of analogical reasoning as a...

Persistent link: https://www.econbiz.de/10012756311

The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas

Chen, Bo; Althuizen, Niek - In: The journal of product innovation management : an … 39 (2022) 5, pp. 643-661

Persistent link: https://www.econbiz.de/10013465326

Doing good versus doing well? : Reasons for discrepancies between objective and subjective success

Reichel, Astrid; Schiffinger, Michael; Mayrhofer, Wolfgang - In: Wettbewerbsvorteile durch organisationales und …, (pp. 105-124). 2008

Persistent link: https://www.econbiz.de/10003786616

Special issue: The end of personnel?

Reichel, Astrid (contributor) - 2009

Persistent link: https://www.econbiz.de/10003823449