//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IMC: an integrative review
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
32
Marketingmanagement
32
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
21
Markenführung
21
Communication
15
Kommunikation
14
Marketing
13
Social Web
12
Social web
12
Corporate reputation
11
Firmenimage
11
Public relations
11
Öffentlichkeitsarbeit
11
Brand image
10
Markenimage
10
Advertising
9
Advertising effects
8
Internet marketing
8
Online-Marketing
8
USA
8
United States
8
Werbewirkung
8
Werbung
8
Beziehungsmarketing
6
Corporate culture
6
Luxury goods
6
Luxusgüter
6
Malaysia
6
Marketingtheorie
6
Relationship marketing
6
Reputation
6
Theorie
6
Theory
6
Unternehmenskultur
6
Globalisierung
5
Globalization
5
International marketing
5
Internationales Marketing
5
more ...
less ...
Online availability
All
Undetermined
59
Free
12
Type of publication
All
Article
110
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
Arbeitspapier
7
Aufsatz im Buch
7
Book section
7
Working Paper
7
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
Aufsatzsammlung
3
Bibliografie
2
Nachruf
2
Reprint
1
more ...
less ...
Language
All
English
135
Author
All
Kitchen, Philip J.
108
Tafesse, Wondwesen
19
Eagle, Lynne C.
9
Schultz, Don E.
8
Kitchen, Philip
6
Truong, Yann
6
Foroudi, Pantea
5
Kerr, Gayle
5
McColl, Rod
5
Tourky, Marwa
5
Foroudi, Mohammad Mahdi
4
Kimmel, Allan J.
4
Korneliussen, Tor
4
Papasolomou, Ioanna
4
Sharifah Faridah Syed Alwi
4
Ahmad, Syed Zamberi
3
Bulmer, Sandy
3
Gupta, Suraksha
3
Hawkins, Jacinta
3
Melewar, T. C.
3
Norbani Che Ha
3
Porcu, Lucia
3
Rose, Lawrence Craig
3
Tourky, Marwa E.
3
Wien, Anders
3
Barrio-García, Salvador del
2
Basir, Mohd Sah
2
Cuomo, Maria Teresa
2
Eagle, Lynne
2
Grimes, Anthony
2
Kitchen, Philip James
2
Lings, Ian
2
McColl, Rod S.
2
Nelson, Richard Alan
2
Nishant, Rohit
2
Proctor, Tony
2
Rose, Lawrence C.
2
Shaalan, Ahmed
2
Sheth, Jagdish N.
2
Simmons, Geoff
2
more ...
less ...
Institution
All
Palgrave Macmillan <Firma>
1
Published in...
All
Journal of marketing communications
22
Journal of business research : JBR
11
European journal of marketing : EJM
9
Working paper / Department of Commerce, College of Business, Massey University
6
Journal of strategic marketing
4
Journal of business strategy
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The future of marketing : critical 21st century perspectives
3
The journal of product & brand management
3
The marketing review
3
A reader in marketing communications
2
Corporate reputation review : an international journal
2
EuroMed journal of business
2
Journal of advertising research
2
Corporate communications : an international journal
1
Developing successful global strategies for marketing luxury brands
1
European Journal of Marketing Ser.
1
European journal of marketing
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
Handbook of research on international advertising
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of commerce and management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management and marketing research : IJMMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of communication management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
70
OLC EcoSci
52
USB Cologne (EcoSocSci)
12
RePEc
4
BASE
2
EconStor
2
more ...
less ...
Showing
1
-
10
of
135
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
2
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
3
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
4
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
5
Diversity, dimensionality, distinctiveness
Kitchen, Philip J.
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
Saved in:
6
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
Saved in:
7
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
8
A wide dimensionality of subject matter
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 315-316
Persistent link: https://www.econbiz.de/10014294850
Saved in:
9
ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
Saved in:
10
Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->