IMC: an integrative review
Year of publication: |
2017
|
---|---|
Authors: | Tafesse, Wondwesen ; Kitchen, Philip J. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 210-226
|
Subject: | IMC | integrated marketing communication (IMC) | integrated review | conceptual framework |
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