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How my product works and how it looks : effects of functional and aesthetic co-creation and the role of product expertise
Schnurr, Benedikt
- In:
Creativity and innovation management
26
(
2017
)
2
,
pp. 152-159
Persistent link: https://www.econbiz.de/10011724281
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2
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
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3
Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt
;
Scholl-Grissemann, Ursula
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 335-343
Persistent link: https://www.econbiz.de/10011477110
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4
Handwritten typefaces as a novel strategy to humanize products
Schroll, Roland
;
Schnurr, Benedikt
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10012003386
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5
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
6
Humanizing products with handwritten typefaces
Schroll, Roland
;
Schnurr, Benedikt
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
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7
Made by her vs. him : gender influences in product preferences and the role of individual action efficacy in restoring social equalities
Schnurr, Benedikt
;
Halkias, Georgios
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 510-528
Persistent link: https://www.econbiz.de/10014329100
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8
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
9
Sales and self : the noneconomic value of selling the fruits of one's labor
Schnurr, Benedikt
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 40-58
Persistent link: https://www.econbiz.de/10013258846
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