Made by her vs. him : gender influences in product preferences and the role of individual action efficacy in restoring social equalities
Year of publication: |
2023
|
---|---|
Authors: | Schnurr, Benedikt ; Halkias, Georgios |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 3, p. 510-528
|
Subject: | action efficacy | gender | personizing | product preference | social inequality |
-
Schnurr, Benedikt, (2022)
-
The value of making producers personal
Fuchs, Christoph, (2022)
-
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun, (2021)
- More ...
-
Schnurr, Benedikt, (2022)
-
What’s best for whom? The effect of product gender depends on positioning
Schnurr, Benedikt, (2018)
-
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt, (2016)
- More ...