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;#x9D; and Innovation Management""; ""1.1 Ma Thinking: What Is â#x80;#x9C;Ma?â#x80;#x9D;""; ""1.2 Examples of Ma in … Thinking in Innovative Companies""; ""3.1.1 Apple and Cisco Systems""; ""3.1.2 Balance Between Efficiency and Creativity …
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Creativity, the generation of novel and useful ideas, and innovation, the transformation of these ideas into new …
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