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Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar - In: Journal of global marketing 30 (2017) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
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Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun; Sternquist, Brenda J. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
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Here today, gone tomorrow : consumer reactions to perceived limited availability
Byun, Sang-eun; Sternquist, Brenda J. - In: Journal of marketing theory and practice 20 (2012) 2, pp. 223-234
Persistent link: https://www.econbiz.de/10009551716
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Realignment strategies in the US retail industry during a recessionary time : dominant themes, trends, and propositions
Mann, Manveer; Byun, Sang-Eun; Li, Yishuang - In: International journal of retail & distribution management 43 (2015) 8, pp. 775-792
Persistent link: https://www.econbiz.de/10011443512
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Assessment of leading apparel specialty retailers' CSR practices as communicated on corporate websites : problems and opportunities
Mann, Manveer; Byun, Sang-eun; Kim, Hyejeong; Hoggle, Kelli - In: Journal of business ethics : JOBE 122 (2014) 4, pp. 599-622
Persistent link: https://www.econbiz.de/10010401212
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Accessing opportunities in apparel retail sectors in India : Porter's diamond approach
Mann, Manveer; Byun, Sang-eun - In: Journal of fashion marketing and management 15 (2011) 2, pp. 194-210
Persistent link: https://www.econbiz.de/10009232528
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The antecedents of in-store hoarding : measurement and application in the fast fashion retail environment
Byun, Sang-Eun; Sternquist, Brenda J. - In: The international review of retail, distribution and … 18 (2008) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10003737308
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To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Ginder, Whitney; Byun, Sang-Eun - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169588
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Highs and lows of cannabis decriminalization : Twitter analysis and ethical and regulatory implications for retailing and marketing
Mann, Manveer; Ginder, Whitney; Byun, Sang-Eun - In: Journal of global marketing 35 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10012821772