Orduña-Malea, Enrique; Font-Julian, Cristina I.; … - In: Wine Economics and Policy 10 (2021) 1, pp. 73-88
Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and … most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international … reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs. …