Social media as a means to access millennial wine consumers
Rosana Fuentes Fernández, Frank Vriesekoop and Beatriz Urbano
| Year of publication: |
2017
|
|---|---|
| Authors: | Fuentes Fernández, Rosana ; Vriesekoop, Frank ; Urbano, Beatriz |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 3, p. 269-284
|
| Subject: | Surveys | Wines | Regression | ICT | Consumers | Digital wine targeting and positioning strategy | Spanish wineries | Wine SM segmentation | Spanien | Spain | Wein | Wine | Weinbau | Wine industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Weinhandel | Wine trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-08-2016-0030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011781085