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Medical tourism is a term to describe the rapidly-growing practice of traveling across international borders to obtain health care. Services typically sought by travelers include elective procedures as well as complex specialized surgeries. Over 50 countries have identified medical tourism as a...
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section 1. Product definition, business model, and strategic planning -- section 2. Collaboration with other parts of the medical tourism/health travel supply chain -- section 3. Niche market opportunities -- section 4. Wellness and medical tourism.
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, Malaysia and Thailand, in particular, have developed deliberate marketing strategies to attract foreign patients. This paper … examines the development of medical tourism in Malaysia, with some references to its neighbouring competitors, Singapore and … commodification. The advent of medical tourism in Malaysia marked a significant moment for the domestic healthcare provider industry …
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The role of Medical Tourism in the process of a complex satisfaction of the prosumers and the impact played in the organizational and functional changes in the Polish healthcare system. The analysis of the literature on the subject as well as an analysis of the documentation were the inspiration...
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