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Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
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A processing fluency perspective on overhead aversion : how much is too much?
Allred, Anthony T.; Amos, Clinton - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10014318418
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A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan; Tessitore, Tina; Harrigan, Paul; … - In: Journal of advertising research 63 (2023) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
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The Perceived Convincingness Model : why and under what conditions processing fluency and emotions are valid indicators of a message's perceived convincingness
Hoeken, J. A. L.; Fikkers, Karin; Eerland, Anita; … - 2023
Persistent link: https://www.econbiz.de/10014287616
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The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
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Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K. - In: Dialogmarketing Perspektiven 2022/2023 : Tagungsband …, (pp. 157-178). 2023
Persistent link: https://www.econbiz.de/10014307648
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Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation
Min, Bora - In: European journal of marketing 57 (2023) 1, pp. 283-324
Persistent link: https://www.econbiz.de/10013502516
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Implicit vs explicit expression on advertising in a cross-cultural study : the mediating role of processing fluency and number of alternatives
Yoon, JaeHyun; Kim, Hanku - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1596-1613
Persistent link: https://www.econbiz.de/10013391119
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Visual complexity of eco-labels and product evaluations in online setting : is simple always better?
Donato, Carmela; Adıgüzel, Feray - In: Journal of retailing and consumer services 67 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013364441
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Risk on the edge : the effect of relative spatial location on consumer preferences and choices
Esteky, Sina - In: Journal of marketing research 59 (2022) 6, pp. 1216-1234
Persistent link: https://www.econbiz.de/10013474532