Sextons as public servants -- Cemeteries in everyday life -- Records management and deeds -- Cultural competency in cemetery management -- Dark tourism and the cemetery -- Empathy and beyond -- Cemetery potpourri -- Concluding remarks.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...