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McDaniel, Stephen R.; Lim, Choong Hoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612

Persistent link: https://www.econbiz.de/10003486973

Kwak, Dae Hee; Lim, Choong Hoon; Yi, U-yŏng; Mahan, Joseph - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 416-433

Persistent link: https://www.econbiz.de/10008656375

Rodenberg, Ryan M.; Lim, Choong Hoon - In: European Sport management quarterly : ESMQ 9 (2009) 4, pp. 375-387

Persistent link: https://www.econbiz.de/10003921995

Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210

Persistent link: https://www.econbiz.de/10011378278

Witkemper, Chad; Lim, Choong Hoon; Waldburger, Adia - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 170-183

Persistent link: https://www.econbiz.de/10009665736

Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010406124

Zimmerman, Matthew H.; Clavio, Galen E.; Lim, Choong Hoon - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 180-195

Persistent link: https://www.econbiz.de/10009514083

Paek, Bomin; Morse, Alan; Hutchinson, Susan; Lim, … - In: Sport management review 24 (2021) 2, pp. 322-344

Persistent link: https://www.econbiz.de/10012628939

Kim, Hyunwoo; Park, Byungik; Lim, Choong Hoon; Chang, Jisuk - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 215-227

Persistent link: https://www.econbiz.de/10012815634

Lim, Choong Hoon; Kim, Kihan; Cheong, Yunjae - In: Journal of business research : JBR 69 (2016) 12, pp. 5793-5800

Persistent link: https://www.econbiz.de/10011597512