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Types of brand transgressions...
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Consumer behaviour
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Sportmarketing
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7
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Lim, Choong Hoon
16
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4
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3
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Lee, Minkyo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sport management and marketing : IJSMM
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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5
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1
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
2
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
3
Payback calls : a starting point for measuring basketball referee bias and impact on team performance
Rodenberg, Ryan M.
;
Lim, Choong Hoon
- In:
European Sport management quarterly : ESMQ
9
(
2009
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10003921995
Saved in:
4
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
5
Social media and sports marketing : examining the motivations and constraints of Twitter users
Witkemper, Chad
;
Lim, Choong Hoon
;
Waldburger, Adia
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10009665736
Saved in:
6
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
7
Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009514083
Saved in:
8
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
9
The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Kim, Hyunwoo
;
Park, Byungik
;
Lim, Choong Hoon
;
Chang, Jisuk
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10012815634
Saved in:
10
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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