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Be like Amazon : achieving a competitive advantage based on digital footprint analysis
Tarabasz, Anna - In: Cases on digital strategies and management issues in …, (pp. 23-50). 2022
Persistent link: https://www.econbiz.de/10012814139
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Campaign planning and project management
Tarabasz, Anna - In: Digital and social media marketing : a results-driven …, (pp. 115-137). 2017
Persistent link: https://www.econbiz.de/10011582694
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Corporate social responsibility in times of Internet (in)security
Tarabasz, Anna - In: Responsible organization in the gobal context : current …, (pp. 237-250). 2019
Persistent link: https://www.econbiz.de/10012011036
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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The brand inside : fulfilling the needs of the new employee generation to create brand advocates
Patwa, Nitin; Abraham, Christopher; D'Cruz, Alison - In: International journal of business and economics 17 (2018) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011997108
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Special issue: Innovation in knowledge management beyond borders
Singh, Bhopendra (ed.); Kumar, Anand (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014442802
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Factors influencing adoption of wearable devices in Dubai
Tarabasz, Anna; Poddar, Garima - In: Journal of economics & management 36 (2019) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10012173805