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Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae; Kroff, Michael W.; Penagos-Londoño, … - In: AI impacts in digital consumer behavior, (pp. 192-216). 2024
Persistent link: https://www.econbiz.de/10014636273
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Two-stage choice process of FDI: ownership structure and diversification mode
Ruiz-Moreno, Felipe; Mas-Ruiz, Francisco J.; … - In: Journal of business research : JBR 60 (2007) 7, pp. 795-805
Persistent link: https://www.econbiz.de/10003484269
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Development of a model of price competition in the Spanish loans market
Ruiz-Moreno, Felipe; Ladrón de Guevara, Antonio; Más … - In: The international journal of bank marketing : IJBM 28 (2010) 6, pp. 479-496
Persistent link: https://www.econbiz.de/10008738394
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Rivalry within strategic groups and consequences for performance : the firm-size effects
Más Ruiz, Francisco José; Ruiz-Moreno, Felipe - In: Strategic management journal 32 (2011) 12, pp. 1286-1308
Persistent link: https://www.econbiz.de/10009376666
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Who performs a stronger response to whom? : detecting individual competitive actions and reactions
Nicolau-Gonzálbez, Juan Luis; Ruiz-Moreno, Felipe - In: Review of managerial science 8 (2014) 3, pp. 385-403
Persistent link: https://www.econbiz.de/10010386703
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The differemtiated effects of CSR actions in the service industry
Casado-Díaz, Ana B.; Nicolau-Gonzálbez, Juan L.; … - In: The journal of services marketing 28 (2014) 7, pp. 558-565
Persistent link: https://www.econbiz.de/10010434580
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A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness
Penagos-Londoño, Gabriel I.; Rodriguez–Sanchez, Carla; … - In: Journal of destination marketing & management 19 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012548434
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Strategic groups and product differentiation : evidence from the Spanish airline market deregulation
Ruiz-Moreno, Felipe; Más Ruiz, Francisco José; … - In: Research in transportation economics 90 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013186316
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Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio; Ruiz-Moreno, Felipe - In: Business history 64 (2022) 3, pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013371035