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Bundling strategy
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109
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21
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17
Huber, Frank
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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ECONIS (ZBW)
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Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
2
Competitive advantage through service differentiation by manufacturing companies
Gebauer, Heiko
;
Gustafsson, Anders
;
Witell, Lars
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1270-1280
Persistent link: https://www.econbiz.de/10009382589
Saved in:
3
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
4
A bricolage perspective on service innovation
Witell, Lars
;
Gebauer, Heiko
;
Jaakkola, Elina
;
Hammedi, Wafa
- In:
Journal of business research : JBR
79
(
2017
),
pp. 290-298
Persistent link: https://www.econbiz.de/10011745390
Saved in:
5
Degree of service-oriented in the pulp and paper industry
Davidsson, Nina
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
International journal of services technology and management
11
(
2009
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10003848962
Saved in:
6
Service innovation and customer co-development
Edvardsson, Bo
;
Gustafsson, Anders
;
Kristensson, Per
; …
-
2010
Persistent link: https://www.econbiz.de/10003968932
Saved in:
7
Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo
;
Gustafsson, Anders
;
Witell, Lars
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 29-40)
.
2011
Persistent link: https://www.econbiz.de/10008908837
Saved in:
8
Customer integration in service innovation
Edvardsson, Bo
;
Gustafsson, Anders
;
Kristensson, Per
; …
- In:
The handbook of innovation and services : a …
,
(pp. 301-317)
.
2010
Persistent link: https://www.econbiz.de/10003953576
Saved in:
9
The role of the customer in the development process
Sandén, Bodil
;
Gustafsson, Anders
;
Witell, Lars
- In:
Involving customers in new service development
,
(pp. 33-56)
.
2006
Persistent link: https://www.econbiz.de/10003593196
Saved in:
10
Service strategies in a supply chain
Löfberg, Nina
;
Witell, Lars
;
Gustafsson, Anders
- In:
Journal of service management
21
(
2010
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10008656293
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