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Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
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The evolution and future of retailing and retailing education
Grewal, Dhruv; Motyka, Scott; Levy, Michael - In: Journal of marketing education : JME 40 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
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The impact of live cases on student skill development in marketing courses
Cummins, Shannon; Johnson, Jeff S. - In: Journal of marketing education : JME 45 (2023) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
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Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.; James, Kevin W. - In: Journal of marketing education : JME 46 (2024) 1, pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James; Chennamaneni, Pavan Rao; Barber, Kenyatta N. - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain - In: Journal of marketing education : JME 45 (2023) 2, pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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The advanced course in professional selling
Loe, Terry W.; Inks, Scott - In: Journal of marketing education : JME 36 (2014) 2, pp. 182-196
Persistent link: https://www.econbiz.de/10010393237