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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69
Persistent link: https://www.econbiz.de/10009774961
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Organizational culture, competitive strategy, and performance in Ghana
Dadzie, Charlene A.; Winston, Evelyn M.; Dadzie, Kofi Q. - In: Journal of African business 13 (2012) 1/3, pp. 172-182
Persistent link: https://www.econbiz.de/10009710159
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Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective
Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410
Persistent link: https://www.econbiz.de/10012521303
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How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
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How managers handle conflict in supply chain collaborative relationships in Ghana
Winston, Evelyn; Dadzie, Charlene A.; Dadzie, Kofi Q. - In: Journal of African business 10 (2009) 2, pp. 203-217
Persistent link: https://www.econbiz.de/10003912526
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Invited editorial: Reappraising competing dominant logics for African business research
Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6
Persistent link: https://www.econbiz.de/10010246248
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Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
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Cocoa production technology in Ghana : an application of the translog production function
Gyimah-Brempong, Kwabena - In: Eastern Africa economic review 3 (1987) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10001038679
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Corporate governance and the fragility of banking systems in developing countries : an analysis of a credit market in Ghana
Evans, Jocelyn - In: Global finance journal 9 (1998) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10001249649