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Celebrity endorsement
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Banerjee, Neelotpaul
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Global business review
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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3
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
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4
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
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5
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
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6
The impact of promotional mix on profit in the B2B sector
Siddhanta, Somroop
;
Banerjee, Neelotpaul
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 600-615
Persistent link: https://www.econbiz.de/10010406674
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7
An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul
;
Siddhanta, Somroop
- In:
Global business review
16
(
2015
)
4
,
pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
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8
Using artificial neural networks (anns) to improve agricultural knowledge management system (KMS)
Chanda, Mriganka Mohan
;
Banerjee, Neelotpaul
; …
- In:
International journal of knowledge management : IJKM ; …
16
(
2020
)
2
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012292068
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9
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
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10
Effective implementation of knowledge management systems (KMS) in government schemes/programs of selected sectors using soft computing
Chanda, Mriganka Mohan
;
Banerjee, Neelotpaul
; …
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014307030
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