The aim of this paper is to provide empirical evidence on the mechanism and conditional factors that translate dynamic capabilities into the international performance of service small and medium-sized enterprises (SMEs) from Malaysia as a developing country. This study is underpinned by the...

The rapid rise of chat generative pre-trained transformer (Chat GPT) has brought huge opportunities for e-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior model by integrating the theory of...