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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël; Ambroise, Laure; Valette-Florence, Pierre - In: Journal of business research : JBR 81 (2017), pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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Strong reciprocity in consumer boycotts
Hahn, Tobias; Albert, Noël - In: Journal of business ethics : JOBE 145 (2017) 3, pp. 509-524
Persistent link: https://www.econbiz.de/10011757898
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure; Pantin-Sohier, Gaëlle; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68
Persistent link: https://www.econbiz.de/10011871389