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Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
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2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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3
Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
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4
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
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5
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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6
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
7
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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8
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
9
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
10
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
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