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Fashion branding and communication : core strategies of European luxury brands
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Arena water instinct : process innovation built-in the company DNA
Cedrola, Elena
;
Silchenko, Ksenia
;
Masé, Stefania
- In:
Process innovation in the global fashion industry
,
(pp. 73-98)
.
2019
Persistent link: https://www.econbiz.de/10012024125
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2
Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
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3
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
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4
Commodifying love : value conflict in online dating
Minina, Alisa
;
Masé, Stefania
;
Smith, Jamie
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 98-126
Persistent link: https://www.econbiz.de/10013206500
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5
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
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