Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Stefania Masè and Elena Cedrola
| Year of publication: |
2017
|
|---|---|
| Authors: | Masé, Stefania ; Cedrola, Elena |
| Published in: |
Fashion branding and communication : core strategies of European luxury brands. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-52342-6. - 2017, p. 155-184
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| Subject: | Luxury brands | Commoditization | Co-branding | Strategy | Artification | Luxusgüter | Luxury goods | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/978-1-137-52343-3_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498568