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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de/10015075161
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Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
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Bifactor analysis of motivation for charity sport event participation
Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13
The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs …) participation motivation by adopting both a second-order modeling and a bifactor modeling approaches. The results with 488 college …-factor CSE motivation significantly predict the intention to participate in CSEs along with two domain-specific motivations …
Persistent link: https://www.econbiz.de/10011745033
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Segmentation of individual donors to charitable organizations
Kolhede, Eric; Gomez-Arias, J. Tomas - In: International review on public and non-profit marketing 19 (2022) 2, pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
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Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall; Kachersky, Luke - In: Journal of business research : JBR 99 (2019), pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
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Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice; Novell, Corinne; Bauer, Steven - In: International review on public and non-profit marketing 20 (2023) 1, pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
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The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
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Small is beautiful : motivational allocation in the non-profit sector
Aldashev, Gani; Jaimovich, Esteban; Verdier, Thierry - 2016
Persistent link: https://www.econbiz.de/10011672193
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678