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Opportunities of virtual stock markets to support new product development
Skiera, Bernd; Spann, Martin - In: Cross-functional innovation management : perspectives …, (pp. 227-242). 2004
Persistent link: https://www.econbiz.de/10002504835
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Messung der Werbewirkung im Internet
Skiera, Bernd; Spann, Martin; Schultheiß, Michael - In: Marketing mit interaktiven Medien : Strategien zum …, (pp. 223-236). 2001
Persistent link: https://www.econbiz.de/10002110802
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Institutional forecasting : the performance of thin virtual stock markets
Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - 2006
Persistent link: https://www.econbiz.de/10003337407
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Identification of lead users for consumer products via virtual stock markets
Spann, Martin; Ernst, Holger; Skiera, Bernd; Soll, Jan … - In: The journal of product innovation management : an … 26 (2009) 3, pp. 322-335
Persistent link: https://www.econbiz.de/10003833215
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008
Persistent link: https://www.econbiz.de/10003573345
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Prediction markets as institutional forecasting support systems
Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 404-416
Persistent link: https://www.econbiz.de/10008655661
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Prediction market performance and market liquidity : a comparison of automated market makers
Slamka, Christian; Skiera, Bernd; Spann, Martin - In: IEEE transactions on engineering management : EM 60 (2013) 1, pp. 169-185
Persistent link: https://www.econbiz.de/10009711342
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Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets
Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10009411895
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Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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Bid-elicitation interfaces and bidding behavior in retail interactive pricing
Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-144
Persistent link: https://www.econbiz.de/10009513146