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Dynamic marketing productivity...
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Firm performance
9
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Rahman, Mahabubur
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Rodríguez-Serrano, M. Ángeles
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
3
Asian affairs
1
Asian business & management
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British journal of management
1
Critical perspectives on international business
1
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ECONIS (ZBW)
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Differntiated brand experience in brand parity through branded branding strategy
Rahman, Mahabubur
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
Saved in:
2
Income inequality and economic development : an overview
Rahman, Mahabubur
- In:
Asian affairs
4
(
1982
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10002717463
Saved in:
3
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
4
Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
Saved in:
5
Service quality and student satisfaction : a case study on private universities in Bangladesh
Asaduzzaman, M.
;
Hossain, Moyazzem
;
Rahman, Mahabubur
- In:
International journal of economics, finance and …
1
(
2013
)
3
,
pp. 128-135
Persistent link: https://www.econbiz.de/10010251812
Saved in:
6
Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
Saved in:
7
Does corporate environmentalism affect corporate insolvency risk? : the role of market power and competitive intensity
Aziz, Saqib
;
Rahman, Mahabubur
;
Hussain, Dildar
; …
- In:
Ecological economics : the transdisciplinary journal of …
189
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194367
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8
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
9
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
10
Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
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