The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main … companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the … cluster on their marketing performance. Design/methodology/approach - This research used executive-level data that were …