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Customer loyalty, retention, a...
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Beziehungsmarketing
25,119
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25,105
Consumer behaviour
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5,385
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5,377
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Bruhn, Manfred
115
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110
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80
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58
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55
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54
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51
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50
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46
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40
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38
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33
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33
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32
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32
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31
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30
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30
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30
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30
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29
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28
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28
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28
Sheth, Jagdish N.
28
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28
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27
Quach, Sara
27
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26
Hadwich, Karsten
26
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
12
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10
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10
Fördergesellschaft Marketing an der Universität Augsburg
8
Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Harvard Graduate School of Business Administration
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Edward Elgar Publishing
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3
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3
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Journal of business research : JBR
654
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
308
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
186
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
167
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
108
Gabler Edition Wissenschaft
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
105
Cogent business & management
102
Marketing intelligence & planning
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
98
Services marketing quarterly
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
75
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
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ECONIS (ZBW)
Other ZBW resources
800
USB Cologne (EcoSocSci)
494
RePEc
242
BASE
82
EconStor
82
USB Cologne (business full texts)
47
OLC EcoSci
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1
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
2
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
3
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
4
An empirical study on customer retention and customer loyalty
Alhawari, Damer
- In:
International journal of information systems and change …
7
(
2015
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Saved in:
5
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
6
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
7
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
8
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
9
Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas
;
Jahanshahi, Asghar Afshar
; …
- In:
International journal of islamic marketing and branding
3
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
Saved in:
10
Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi
;
Parthasarathy, Ravilochanan
- In:
International journal of business excellence
11
(
2017
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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