New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today's firms should view product design and investments to reduce buyer uncertainty as an integrated...

It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about their products and services. This article focuses on investments that firms can make to reduce buyers' uncertainty about taste-related product attributes. Using an analytical model, we...

Researchers have argued that self-regulation is an essential component for academic success. There is also substantial research effort invested towards enhancing fun in learning to improve student engagement and learning outcomes. However, little is known about the relations between...

We report the results of the first large-scale, long-term, experimental test between two crowd sourcing methods – prediction markets and prediction polls. More than 2,400 participants made forecasts on 261 events over two seasons of a geopolitical prediction tournament. Some forecasters traded...