Narrow search
Showing 1 - 10 of 64,287
Cover Image
Do they find you on Facebook? : Facebook profile picture and hiring chances
Baert, Stijn - 2015
We investigate whether the publicly available information on Facebook about job applicants affects employers' hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these...
Persistent link: https://www.econbiz.de/10011408193
Cover Image
To Be or Not to Be on Social Media : How Social Media Content Impacts Recruitment
Baker, Edmund; Grimm, Veronika; Ofek-Shanny, Yuval - 2022
This paper extends the literature studying the effect of social media content on the evaluation of job candidates. In a large-scale online experiment that resembles real-life screening of candidates for a job in the hospitality sector, we find that information available on social media through...
Persistent link: https://www.econbiz.de/10014240728
Cover Image
Experiments on social media
Aridor, Guy; Jiménez Durán, Rafael; Levy, Ro’ee; … - 2024
We provide a practical guide to designing, conducting, and analyzing experiments using social media platforms. First, we discuss the benefits and challenges of using the targeting capabilities of advertisements on social media to recruit participants for a large class of experiments. Next, we...
Persistent link: https://www.econbiz.de/10015048318
Cover Image
Social influence bias in online ratings : a field experiment
Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016
The aim of this paper is to study the empirical phenomenon of rating bubbles, i.e. clustering on extremely positive values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior ratings for a hotel in an important Italian tourism...
Persistent link: https://www.econbiz.de/10011705566
Cover Image
The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10013462667
Cover Image
Toxic Content and User Engagement on Social Media : Evidence from a Field Experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2023
As much as forty percent of social media users have been harassed online, but there is scarce causal evidence of how toxic content impacts user engagement and whether it is contagious. In a pre-registered field experiment, we recruited participants to install a browser extension, and randomly...
Persistent link: https://www.econbiz.de/10014254098
Cover Image
Social media and employment : students' vs. employers' perspective
Mabić, Mirela; Gašpar, Dražena; Bošnjak, Lidija Lesko - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 482-492
recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the … recruitment and selection of new employees. The aim of the research is to find if there are similarities or/and differences in … standpoints of students and employers concerning the use of social media in job finding and recruitment. The results show that …
Persistent link: https://www.econbiz.de/10012534676
Cover Image
The Role of Marketing in Social Media : How Online Consumer Reviews Evolve
Chen, Yubo; Fay, Scott; Wang, Qi - 2014
Social media provide an unparalleled platform for consumers to publicize their personal evaluations of purchased products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior and marketing variables - such as product price and...
Persistent link: https://www.econbiz.de/10014044476
Cover Image
Do Social Media Ads Matter for Political Behavior? A Field Experiment
Beknazar-Yuzbashev, George; Stalinski, Mateusz - 2022
We exploit Facebook’s introduction of a filter hiding ads from the feed as a unique opportunity to study the effects of online ads on political behavior. In a pre-registered experiment, we randomly assigned participants to hide political ads (treatment) or alcohol ads (control) for several...
Persistent link: https://www.econbiz.de/10013310517
Cover Image
Online Consumer Review : Word-of-Mouth as a New Element of Marketing Communication Mix
Chen, Yubo; Xie, Jinhong - 2014
Online consumer product review is an emerging market phenomenon that is playing an increasingly important role in consumers' purchase decisions. This paper examines a fundamental issue concerning online consumer review, i.e., the functions such reviews have for an online marketer. We argue that...
Persistent link: https://www.econbiz.de/10014028663