The Role of Marketing in Social Media : How Online Consumer Reviews Evolve
Year of publication: |
2014
|
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Authors: | Chen, Yubo ; Fay, Scott ; Wang, Qi |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (32 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 11, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1710357 [DOI] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L15 - Information and Product Quality; Standardization and Compatibility ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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