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Marketing activities to support "moderately novel" product innovation : insights from the chemical industry
Smits, Armand; Vissers, Geert; Dankbaar, Bernard - In: Creativity and innovation management 24 (2015) 3, pp. 525-536
Persistent link: https://www.econbiz.de/10011454153
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Exploring Market Knowledge in Product Development of Chemical Firms
Smits, Armand; Vissers, Geert; Dankbaar, Ben - 2011
Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market...
Persistent link: https://www.econbiz.de/10014185107
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Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data
Gönül, Füsun F. - 2012
explanatory variables are physician and patient characteristics, and marketing variables.Findings – The authors' estimates imply …
Persistent link: https://www.econbiz.de/10013115780
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Green New Product Development : The Pivotal Role of Product Greenness
Driessen, Paul H.; Hillebrand, Bas; Kok, Robert; … - 2014
that is rooted in a traditional NPD perspective, for research that integrates marketing aspects in a model of green NPD and …
Persistent link: https://www.econbiz.de/10014161175
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R&D Investments in Family and Founder Firms : An Agency Perspective
Block, Jörn - 2014
Investments in Ramp;D can influence a firm's ability to develop new products and to create and adopt innovative technologies that may enhance productivity. However, due to uncertainty regarding the outcome, investments in Ramp;D may lead to an agency problem between the owners and the managers...
Persistent link: https://www.econbiz.de/10012751787
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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10010530590
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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011591510
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Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory
Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339
orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing …
Persistent link: https://www.econbiz.de/10012496629
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Functional food marketing : the Hungarian market case
Nagy, Szabolcs - 2010
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011282130
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Firm Level Interactions between Exporting Productivity : Industry Specific Evidence
Yu, Zhihong; Greenaway, David - 2005
This paper investigates interactions between exporting and productivity at the firm level, using a panel of firms in the UK chemical industry. This is both highly technology intensive and the UK's largest exporting sector. We find exporters are more productive than non-exporters, but are also on...
Persistent link: https://www.econbiz.de/10014028409