Green New Product Development : The Pivotal Role of Product Greenness
Year of publication: |
2014
|
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Authors: | Driessen, Paul H. ; Hillebrand, Bas ; Kok, Robert ; Verhallen, Theo M. M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Chemieindustrie | Chemical industry | Ernährungsindustrie | Food industry |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: IEEE Transactions on Engineering Management (2013), Volume 60, Issue 2, pp. 315-326 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2013 erstellt |
Classification: | O32 - Management of Technological Innovation and R&D ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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