This paper provides a non-technical overview of the results of a population sample of German citizens in 2011. It provides utility based assessments of a wide range of social, economic and political issues both local and global utilizing a best-worst, maximum difference, approach to determining...

John, Loken, Kim, and Monga (2006) have introduced brand concept maps (BCM) as a powerful approach to measure brand image according to the structure of the underlying brand association networks and reveal the strength and uniqueness of brand associations. Interestingly, BCM as well as other...