Advanced Brand Concept Maps : A New Approach for Evaluating the Favorability of Brand Association Networks
Year of publication: |
2012
|
---|---|
Authors: | Schnittka, Oliver ; Sattler, Henrik ; Zenker, Sebastian |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Verbrauchereinstellung | Consumer attitudes |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 24, 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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