Consumer product companies often struggle with the decision of introducing multiple packs in the market; finding the right size and the right price often poses challenges. While many markets across the world present evidence of quantity surcharges, we attempt to bring in a demand-side rationale...

We consider a joint assortment, inventory, and pricing problem of a retailer selling multiple vertically differentiated products of a single category. Consumers are heterogeneous in their willingness to pay for product quality. But the retailer only knows the distribution of consumer...

Grand Challenges (GC) in the societal space have gathered a lot of attention. Extant research has highlighted the failure of several top-down innovations in addressing GCs, mainly due to the lack of contextual understanding. In this paper, we focus on the Indian Hindu funerary practices and how...