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How Does CEO Tenure Matter? Th...
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Mit der Zeit immer bequemer
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009722363
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2
How does CEO tenure matter? : the mediating role of firm-employee and firm customer relationships
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Strategic management journal
35
(
2014
)
4
,
pp. 492-511
Persistent link: https://www.econbiz.de/10010340124
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3
Bequeme Rabattjäger
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 11
Persistent link: https://www.econbiz.de/10010366762
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Group-buying deal popularity
Luo, Xueming
;
Andrews, Michelle
;
Song, Yiping
;
Aspara, …
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010345575
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5
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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7
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
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8
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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10
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Verhoef, Peter C.
-
2017
Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many...
Persistent link: https://www.econbiz.de/10012963691
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