extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …

survey, based on 132 German companies with brands, to investigate the state of the art of brand accounting, brand control …, and brand valuation. The focus of our study is the general perception of brands as an (intangible) asset and as an … investment, the organization of brand management, the valuation of brands for internal control purposes, and the tactical and …

, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

A Company's Brand image is an intangible asset. Though Initial Public Offerings (IPOs) try to capture Brand Value, a … needed for a company to be listed runs into several months. Therefore, immediate capitalization of Brand Value is not … among them is Brand Tokenization and Monetization. This paper explores Brand Tokenization and Monetization through ICOs …

The purpose of this paper is to illuminate the geographical diffusion of photovoltaic installations in Germany …

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

and consumption experiences. In a word, branding can bias consumers. The phenomenon of brand bias suggests that the search … “brand equity”: the value to a firm or its customers of a brand and of the firm’s efforts to build and maintain that brand …. Internally complex brand equity models, juxtaposed with empirical findings in related psychology and marketing research …

This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means … of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only … higher the price differential between the private label and the industrial brand, the Greater the emotional involvement. The …