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Beziehungsmarketing
19
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19
Consumer behaviour
15
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15
Customer integration
10
Dienstleistungsqualität
10
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10
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English
74
German
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Plewa, Carolin
47
Finsterwalder, Jörg
35
Conduit, Jodie
12
Baaken, Thomas
7
Quester, Pascale
6
Ho, Joanne
5
Sweeney, Jillian C.
5
Kleinaltenkamp, Michael
4
Kuppelwieser, Volker
4
Kuppelwieser, Volker G.
4
Rampersad, Giselle
4
Jaakkola, Elina
3
Johnson, Claire
3
Karpen, Ingo O.
3
Kesting, Tobias
3
Korff, Nisha
3
Lu, Vinh Nhat
3
Mazodier, Marc
3
Ng, Sylvia C.
3
Palmer, Karen
3
Quester, Pascale G.
3
Troshani, Indrit
3
Baker, Virginia
2
Chen, Ning
2
Fisk, Raymond P.
2
Foote, Jeff
2
Hall, Colin Michael
2
Hepi, Maria
2
Karpen, Ingo Oswald
2
Kliewe, Thorsten
2
Prayag, Girish
2
Reinecke, Sven
2
Sim, Max
2
Subramanian, Ilayaraja
2
Tombs, Alastair
2
Tomczak, Torsten
2
Tuzovic, Sven
2
Alexander, Mathew
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Alkire, Linda
1
Baker, Jonathan
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Australian and New Zealand Marketing Academy
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Journal of retailing and consumer services
8
Journal of business research : JBR
5
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of engineering and technology management : JET-M
3
Journal of service theory and practice : JSTP
3
Managing service quality : MSQ ; an international journal
3
The journal of services marketing
3
Developing engaged and entrepreneurial universities : theories, concepts and empirical findings
2
Journal of strategic marketing
2
Making a difference through marketing : a quest for diverse perspectives
2
R & D management
2
The service industries journal
2
Corporate social responsibility : challenges, benefits and impact on business performance
1
Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
1
Handelsforschung
1
Interaktionen im Dienstleistungsbereich
1
International journal of market research
1
International journal of networking and virtual organisations : IJNVO
1
International journal of sports marketing & sponsorship
1
International journal of technology transfer and commercialisation
1
JOBR-D-21-03301
1
Journal of Business and Industrial Marketing Ser.
1
Journal of business ethics : JOBE
1
Journal of destination marketing & management
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of service research
1
Journal of service research : JSR
1
Kundenbeziehungen im Dienstleistungsbereich
1
Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Management, Prozessgestaltung, Kundenperspektive
1
Marketing theory
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
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ECONIS (ZBW)
Other ZBW resources
27
OLC EcoSci
15
RePEc
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USB Cologne (EcoSocSci)
1
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Beyond the obvious : facets of diversity in marketing student groups
Sherman, Claire Eloise
;
Plewa, Carolin
- In:
Making a difference through marketing : a quest for …
,
(pp. 211-227)
.
2016
Persistent link: https://www.econbiz.de/10011531422
Saved in:
3
Improving innovation process performance and service quality in innovation networks
Plewa, Carolin
;
Rampersad, Giselle
;
Troshani, Indrit
; …
- In:
Making a difference through marketing : a quest for …
,
(pp. 267-282)
.
2016
Persistent link: https://www.econbiz.de/10011531430
Saved in:
4
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
5
What drives and inhibits university-business cooperation in Europe? : a comprehensive assessement
Galán-Muros, Victoria
;
Plewa, Carolin
- In:
R & D management
46
(
2016
)
2
,
pp. 369-382
Persistent link: https://www.econbiz.de/10011488601
Saved in:
6
Reputation in higher education : a fuzzy set analysis of resource configurations
Plewa, Carolin
;
Ho, Joanne
;
Conduit, Jodie
;
Karpen, Ingo O.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3087-3095
Persistent link: https://www.econbiz.de/10011507926
Saved in:
7
Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement
Kleinaltenkamp, Michael
;
Conduit, Jodie
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 69-78
Persistent link: https://www.econbiz.de/10013206389
Saved in:
8
Composing markets : a framework of intentionality in market-shaping
Hawa, Joelle
;
Baker, Jonathan
;
Plewa, Carolin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 47-57
Persistent link: https://www.econbiz.de/10012417315
Saved in:
9
The dynamics of managing evolving university-industry linkages
Plewa, Carolin
;
Rampersad, Giselle
;
Ho, Joanne
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 127-148)
.
2019
Persistent link: https://www.econbiz.de/10012127127
Saved in:
10
The role of experience of academics in university engagement : looking at university-industry linkages
Korff, Nisha
;
Plewa, Carolin
;
Baaken, Thomas
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012127147
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