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Dezentrales Marketing-Informat...
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Marketing
15,282
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Kotler, Philip
140
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137
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116
Pepels, Werner
80
Scheer, August-Wilhelm
49
Homburg, Christian
45
Wiedmann, Klaus-Peter
43
Kirchgeorg, Manfred
41
Belz, Christian
37
Sheth, Jagdish N.
37
Fritz, Wolfgang
36
Tomczak, Torsten
35
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35
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34
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33
Winter, Robert
33
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32
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32
Reinecke, Sven
32
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29
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29
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29
Leeflang, Peter
27
Ahlert, Dieter
26
Koschnick, Wolfgang J.
26
Kuß, Alfred
26
Unger, Fritz
26
Chamoni, Peter
25
Dichtl, Erwin
25
Krcmar, Helmut
25
Mertens, Peter
25
Huber, Frank
24
Lacity, Mary Cecelia
24
Nufer, Gerd
24
Keller, Kevin Lane
23
Kerin, Roger A.
23
Khosrowpour, Mehdi
23
Piercy, Nigel
22
Raffée, Hans
22
Tadajewski, Mark
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Springer Fachmedien Wiesbaden
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American Marketing Association
68
Information Resources Management Association
27
Edward Elgar Publishing
24
OECD
21
Springer-Verlag GmbH
21
Fördergesellschaft Marketing an der Universität Augsburg
17
Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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16
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Duncker & Humblot
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NetLibrary, Inc
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Verlag Franz Vahlen
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7
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AMACOM
6
Axel-Springer-Verlag / Marketing Anzeigen
6
Walter de Gruyter GmbH & Co. KG
6
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6
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575
Journal of business research : JBR
175
Europäische Hochschulschriften / 5
150
Springer eBook Collection
147
International journal of business information systems : IJBIS
125
Springer eBook Collection / Business and Economics
117
Industrial marketing management : the international journal for industrial and high-tech firms
113
Gabler Edition Wissenschaft
109
Premier reference source
104
Lehrbuch
92
Management science : journal of the Institute for Operations Research and the Management Sciences
85
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
HMD : Praxis der Wirtschaftsinformatik
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Information systems management
65
Journal of marketing
63
Marketing theory
63
The journal of strategic information systems : incorporating International Information Systems
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Lecture notes in business information processing : LNBIP
57
Research
57
Journal of the Academy of Marketing Science
56
Management information systems : mis quarterly
56
Journal of historical research in marketing
55
Journal of macromarketing
51
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51
International journal of enterprise information systems : an official publication of the Information Resources Management Association
50
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50
Information systems and e-business management : ISeB
46
Journal of business-to-business marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Information systems research : ISR
43
Journal of strategic marketing
42
The journal of business & industrial marketing
42
Neue betriebswirtschaftliche Forschung : Nbf
41
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40
International journal of production research
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
7,464
RePEc
6,384
Other ZBW resources
2,106
BASE
1,846
EconStor
284
USB Cologne (business full texts)
163
OLC EcoSci
92
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Showing
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1
Optimising performance by fusion of business intelligence and
marketing
mix in decision making process
Saini, Ankur
;
Rajesh, Anupama
- In:
International journal of management and decision making …
23
(
2024
)
4
,
pp. 415-437
Persistent link: https://www.econbiz.de/10015067127
Saved in:
2
Information systems in
marketing
: an investigation for research and applications
Talvinen, Jari M.
-
1994
Persistent link: https://www.econbiz.de/10000883962
Saved in:
3
Organisation zwischenbetrieblicher Informationssysteme zur Unterstützung des Distributionsmanagements : eine Darstellung am Beispiel der Landmaschinenbranche
Stenske, Thomas A.
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000887806
Saved in:
4
Eine effiziente Systemarchitektur für ein CAS-Softwarepaket
Breuker, Jens-Stefan
-
1994
Persistent link: https://www.econbiz.de/10000895215
Saved in:
5
Unternehmenskommunikation : Formen, Bedeutung und Entwicklungstendenzen
Kühn, Richard
-
1991
Persistent link: https://www.econbiz.de/10000828112
Saved in:
6
Schnittstellenmanagement zur Koordination von
Marketing
und Rechnungswesen
Görgen, Walter
;
Huxold, Stephan
-
1987
Persistent link: https://www.econbiz.de/10000743652
Saved in:
7
Planung von CIM-Projekten : Integration der Auftragsentwicklung in der Einzel- und Kleinserien- fertigung
Walti, Adrian
-
1992
Persistent link: https://www.econbiz.de/10000875331
Saved in:
8
Marketing
-Informationssysteme : konzeptionelle Anforderungen und betriebliche Integration ; Projekt K-5
Bergmann, Holger
;
Krizek, Ivo
-
1993
Persistent link: https://www.econbiz.de/10000877413
Saved in:
9
Handbuch Database
Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
Saved in:
10
Referenzmodellierung kommerzieller Masseninformationssysteme : idealtypische Gestaltung von Informationsangeboten im World Wide Web am Beispiel der Branche Informationstechnik
Scharl, Arno
-
1997
Persistent link: https://www.econbiz.de/10000643829
Saved in:
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