Handbuch Database Marketing
hrsg. von Jörg Link ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Link, Jörg (contributor) |
| Publisher: |
Ettlingen : IM-Fachverl. Marketing-Forum |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marketing | Datenbank | Database | Computerunterstützung | Computerized method | Betriebliches Informationssystem | Business intelligence system | Theorie | Theory | Deutschland | Germany | Database-Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | LXXXII, 892 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie enthalten ; Bibliography included ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German ; English |
| Notes: | Enth. 53 Beitr. Literaturangaben. - Literatur- und URL-Verz. S. XLVII - LXXXII Beitr. teilw. dt., teilw. engl |
| ISBN: | 3-930047-21-7 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000623450