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Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
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2
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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3
Self-construal and feature centrality
Mao, Huifang
;
Li, Xingbo
;
Desai, Kalpesh Kaushik
;
Jain, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 781-789
Persistent link: https://www.econbiz.de/10011614840
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4
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
5
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
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6
Variety-seeking behavior and information processing in choosing a vacation destination
Hong, JungHwa
;
Desai, Kalpesh Kaushik
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 850-863
Persistent link: https://www.econbiz.de/10012215826
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7
The role of exploratory buying behavior tendencies in choices made for others
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 517-525
Persistent link: https://www.econbiz.de/10003884454
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8
How credit card payments increase unhealthy food purchases : visceral regulation of vices
Thomas, Manoj
;
Desai, Kalpesh Kaushik
;
Seenivasan, …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009160931
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9
Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama
;
Desai, Kalpesh Kaushik
; …
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
Saved in:
10
Do consumer perceptions matter in measuring choice variety and variety seeking?
Desai, Kalpesh Kaushik
;
Trivedi, Minakshi
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2786-2792
Persistent link: https://www.econbiz.de/10010235319
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