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International marketing
Terpstra, Vern - 1978 - 2. ed.
Persistent link: https://www.econbiz.de/10000049929
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International dimensions of marketing
Terpstra, Vern - 1982
Persistent link: https://www.econbiz.de/10000051803
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International product policy : the role of foreign R&D
Terpstra, Vern - In: International management of research and development, (pp. 3-14). 2008
Persistent link: https://www.econbiz.de/10003766681
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Culture and international marketing
Terpstra, Vern - 2007
Persistent link: https://www.econbiz.de/10003537232
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The evolution of international marketing
Terpstra, Vern - 2008
Persistent link: https://www.econbiz.de/10003654982
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Critical mass and international marketing strategy
Terpstra, Vern - In: Journal of the Academy of Marketing Science 11 (1983) 3, pp. 269-282
Persistent link: https://www.econbiz.de/10002923289
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The future of the international business professor : presidential address
Terpstra, Vern - In: Journal of international business studies : JIBS ; an … 4 (1973) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10002923332
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Multinationals : vitality and vulnerability
Terpstra, Vern - In: Michigan business review 28 (1976) 3, pp. 23-27
Persistent link: https://www.econbiz.de/10002923397
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The role of economics of scale in international marketing
Terpstra, Vern - In: Marketing aspects of international business, (pp. 59-72). 1984
Persistent link: https://www.econbiz.de/10002923405