Culture and international marketing
Year of publication: |
2007
|
---|---|
Authors: | Terpstra, Vern |
Published in: |
New world marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99276-7. - 2007, p. 109-133
|
Subject: | Internationales Marketing | International marketing | Nationalkultur | National culture | Welt | World |
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